Taco Bell unveils 600-store plan
Taco Bell, the world’s largest Mexican-themed restaurant chain will open 600 new outlets in India.
The US-based business signed a new master franchise agreement for India earlier this year.
The 600 new outlets will be developed over the next 10 years, with new franchise partner Burman Hospitality Private Limited (BHPL) revealing the expansion is expected to contribute over 20,000 jobs.
The move will transform India from a minor player to the brand’s largest market outside of the United States. Additionally, BHPL becomes one of the largest Taco Bell franchisees globally, by restaurant count.
“We see so much opportunity in India, as it is still a largely untapped market for Taco Bell and offers huge potential for the brand,” said Ankush Tuli, managing director, Taco Bell APAC.
“We’ve partnered with Burman Hospitality for the past four years growing our presence in India, and the master franchise partnership marks a significant step in our journey. We are excited to bring together BHPL’s industry knowledge and our expertise with product innovation and research to continue bringing Taco Bell to consumers across India.”
Taco Bell AUSNZ expansion
The Indian growth isn’t the only expansion planned for the global tex-mex business.
Following a successful trial in Bangkok, Taco Bell has outlined plans for five new restaurants for Thailand by year’s end.
Over the next 12 months, Taco Bell will roll-out stores in Sydney and Melbourne for the first time.
The brand also revealed that through its partnership with Restaurant Brands Groups, Taco Bell will head to New Zealand for the first time within the next 12 months.
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