Ready Steady Go Kids expands in India
Children's sports franchise, Ready Steady Go Kids, has expanded into India after franchises were already opened in Singapore, the UK and Indonesia.
Master franchisees, Nighat Jan and husband Faisal Shariff, are experienced world of health and fitness. Jan works as an occupational therapist and Shariff has a distinguished career in the Indian sports industry for 16 years as a sports journalist and advocate.
With ambitious plans to collectively train and educate at least 4000 children in their first year of operation, the pair is working towards a longer term goal of making Ready Steady Go Kids the flagship sports program for young children in India.
“Childhood obesity is a huge problem here,” explained Jan.
“Ready Steady Go Kids covers all aspects of development that need to be addressed at this early stage of children’s lives," she added.
Aiming to create positive attitudes towards exercise the program help children develop age-appropriate motor skills, learn the concept of sportsmanship and playing by the rules, and cooperating with others.
“It provides tremendous benefits for all children, including those with special needs. Ready Steady Go Kids helps control obesity, promotes an active lifestyle and also improves self-esteem, social skills and motivation," said Jan.
“Many of my occupational therapy clients have encouraged me to develop a program to increase activity levels in children. I believe Ready Steady Go Kids is the answer for children throughout India.”
Classes are designed to not only stimulate the physical bodies of children but also their minds with the help of music, equipment and parental involvement.
Stuart Derbyshire, director of Ready Steady Go Kids is pleased with the quick progression of the brand's growth in the international stage.
“We’re the largest multi-sport and exercise program in Australia and have always wanted to eventually fulfil similar roles around the globe,” said Derbyshire.
“Adding India to our list of locations is certainly another step in the right direction.”