Promotion to increase retail business


Promotions give customers a reason to come back to the US Dollar Store retail franchise more frequently. They add a festive tone to the atmosphere and properly promoted and merchandised products can lead to significant increases in sales.

The number of options available for promotions is virtually limitless, in fact the bottom line is that it is easy to hold multiple celebrations every month if you choose. Even more importantantly is the fact that shoppers will return time and again throughout the month to purchase items during promotional events. Those extra trips mean extra merchandise sales and extra profits.

For example, it is the grand opening event for your own dollar store business. This is the perfect opportunity to announce you are here and open for business and you’ll be pleasantly surprised by the number of visitors a well run grand opening event can generate. Along with a high number of visitors will come great dollar store merchandise sales, and dollar store profits. Invest the time upfront to develop a plan and then execute the right actions to turn that plan into a profitable event.

Major holiday promotions can mean major dollar store profits and there is a long list of commonly celebrated holidays. These include all major festivals (like Diwali, ID, Rakhi, Christmas & other regional festivals etc ),New Years, Valentine’s Day, Mothers Day, Fathers Day, and the list goes on.

Celebrate every significant change for your business. It doesn’t matter whether it’s a store expansion, the addition of a new manager, or your annual store birthday be sure it is celebrated. Bring in some new and exciting dollar store merchandise and then complete advertising and promotion to get shoppers excited.

There is an almost endless list of potential promotions that can be celebrated at your dollar store business. In all cases it does take a little planning the right merchandise will need to be ordered to match the promotion.

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