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The Britannia Industries franchise entered the 21st century with a flourishing business and a reputation for quality and value. The snack food franchise celebrated its Platinum Jubilee in 1992 and, in 1997 the company unveiled its new corporate identity - "Eat Healthy, Think Better". This became a well known marketing strategy for the biscuit franchise’s made its first foray into the dairy products market.

With consumer democracy reaching new levels, there has been a shift in lifestyles and a corresponding awareness of health. This new awareness has resulted in consumers seeking foods that complement their lifestyles with convenience, variety and economy, not to forget health and nutrition. The public, with its consciousness in dietary care has emerged with improved nutritional and dietary habits.

In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'.

The Britannia Industries franchise is a major player in the Indian Foods market with leadership position in Bakery category. Its brand portfolio includes Tiger, Good Day, Marie Gold, Treat, Milk Bikis and 50:50. The strong brand name has become the favourite of millions, thanks to the biscuit franchise’s attractive marketing strategies.

Having succeeded in acquiring the trust of almost one-third of India's one billion population and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality.