The success of the Pidilite Industries Franchise

Since its establishment in 1959, the Pidilite Industries franchise has been a market leader in craftsmen or Do-it-Yourself (DIY) products and industrial speciality chemicals in India. This industrial speciality products franchise’s leading brands, such as Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and M-seal, are among the most popular and trusted brands in the Indian subcontinent.

The product range of the craftsmans products franchise includes adhesives and sealants, construction and paint chemicals, art materials, industrial and textile resins and organic pigments and preparations. The Pidilite Industries franchise conforms to global quality standards and the products are also exported across the world to developing and developed countries.

The main factor for the success of the Pidilite Industries adhesive products franchise is the team work of more than 2,900 employees. Good relationships have been maintained with the customers, dealers and stake holders, due to the commitment to excellence, innovation and closeness with customers.

The Pidilite Industries franchise has won many awards such as the 2005 ABBY award for Fevicol under the category integrated campaign of the year (silver), the 2005 ABBY award for Fevicol-Guess under the category radio: consumer durables (gold) and the 2005 ABBY award for Fevicol-Mirror under the category outdoor: consumer durables (silver).

The Pidilite Industries franchise envisions being a business leader, achieving customer satisfaction and employee satisfaction and adopting safe and environment-friendly practices.