The path of the Ayush franchise

The Ayush franchise has identified three communities with whom it will commence dialogues for the spread the message of Ayurveda. They are the scientific and medical community, the health journalists and the general public. The herbal services franchise will closely coordinate with these communities through the programs charted out.

This process of dialoguing commenced on June 21, 2003 in Chennai, India’s southern metropolis, with a series of high-powered seminars. This seminar was a part of the series “Science to Ayurveda”, and was conducted free if cost to renowned medical practitioners of Chennai. Titled ‘Ayurveda – The Experts’ View’, the seminar was addressed by Indian luminaries like Dr Sindhu, Dr Urmila Thatte, Dr Anisha Pargal, Dr. DB Ananthanarayana and Dr M K Raina.

The seminar proved to be a grand success as doctors who attended were visibly moved by the quality of empirical wealth revealed through the presentations. The ayurveda services franchise then introduced the Ayush Spa Range of products. The aim was to use the purity and authenticity of Ayurvedic products and combine the truth of Ayurveda with modern science to provide better living.

Information on the benefits of the Ayush Therapy Centre then spread across the country. With the association of Arya Vaidya Pharmacy, Hindustan Lever Limited brings along the experience of the long-lasting solutions of Ayurveda.

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