Promotions from the Domino’s Pizza franchise

The Dominos Pizza franchise has earned the reputation of being one of the fast growing food chains in South Asia. The fast food franchise is all set to make the complete use of its potential market in India, where eating out is a means of entertainment. The pizza franchise opened its first Indian outlet in New Delhi in 1996.

The Domino's Pizza franchise leads the Indian fast food delivery market with a franchising network of 25 stores which functions in 30 cities. The Domino's Pizza India franchise keeps implementing varied promotional strategies.

While highlighting its home delivery facility in advertisements, the pizza franchise always adds an element of humour in it. That is exactly why actor Arshad Warsi was made the brand ambassador of the Domino's Pizza India franchise. Paresh Rawal, another humorist of Hindi cinema, was also featured in Domino’s ads.

Advertising campaign involving Arshad is mainly to promote the launch of its new product, Cheese Burst Pizza. The expected budget that has been ear-marked by the fast food franchise for this promotional campaign is Rs. 6 crore. Through this advertisement campaign, the group targeted by the fast food franchise is the young urban family. Within a span of more than one decade, the speciality food franchise has made its way in to Indian minds through their taste buds.