Heaven for book lovers at the Crossword Franchise

The Crossword franchise is one of the leading bookstores in India. The book franchise has made shopping for books not only enjoyable, but a great pastime for the people of India. The store provides not only books, but also educational games puzzles, CD-ROMs, music, stationery and toys.

In India, shopping for books has always been thought to be only a book-lover's hobby. The traditional bookstores were dreary, dusty and unfriendly areas that intimidated all but the serious book lovers. The Crossword retail franchise changed this age old tradition into an experience of fun and enjoyment, completely changing the concept of book sale.

Positioned as a lifestyle bookstore, the Crossword stores are spacious, large and have bright cheerful interiors that attract people. Methodical classifications, clear signs, dedicated help desks, electronic inventory control systems and attractive displays encourage people to stay and browse. A welcoming café, reading tables and chairs, toilets within the store make the exercise of looking for books a pleasurable experience.

The unusual name of the store stems from its passion for crossword puzzles. Apart from being a learning experience, crosswords are also fun. The name embodies the company’s vision of crossword as a layout for people who seek knowledge, information or just the satisfaction of reading.