Evolution of the Britannia Industries Franchise

The Britannia Industries franchise is one of India’s leading brand names in the food and beverage industry. More than a century-old, this biscuit franchise has blazed through the years, growing in leaps and bounds. The snack food franchise offers a wide spectrum with products ranging from the healthy and economical biscuits to the more lifestyle-oriented cheese.

The ‘biscuit leader’ of India has withstood the tests of time with its ability to resonate with the varied changes in consumer needs across the century. Today, it offers a wide range of biscuits, cookies, cakes, bread and crunchy snacks that are hot favourites among the young and the old.

The snack food franchise evolved in 1892 in nondescript house in Calcutta, the north-eastern metropolis of India. By 1910, with the advent of electricity, Britannia mechanised its operations, and in 1921, the biscuit franchise became the first company east of the Suez Canal to use imported gas ovens. As time moved on, the biscuit market continued to grow and in 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India.

In 1979, Britannia Biscuit Company was re-christened to the Britannia Industries Limited of today. Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent food brand of the country. Today, the snack food franchise is recognised for its innovative approach to products and marketing.