How the Timex franchise Started Ticking

By Timex

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The Timex franchise has its origin dated back to 1850s in Waterbury Clock which made timekeeping affordable for the American working class. It was during the Second World War that the retail services franchise came up with mechanical timekeeping methods which were highly reliable. It was in 1950 that the first product of the watch services business was manufactured.

The popularity of the Timex franchise soon grew tremendously through promotional advertisements and by the end of 1950, one of every three watches sold in the U.S. was a Timex. The watch franchise became a household name during the 1960s. Soon several models of the retail services franchise were introduced in the market. It was during the middle of 1970s that the watch franchise got renamed as Timex Corporation.

The Timex franchise had sold more than 500 million of its products by the end of 1970s. The popularity enjoyed by the retail services franchise helped it in withstanding all the hurdles which American watchmakers had to undergo during 1970s. The watch franchise came up with innovations like electroluminescent watches during 1992. The Timex franchise takes pride in that it was the first company of its kind to come up with night light feature which was incorporated bith in analogue and digital types.

2/06/2007

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How the Timex franchise Started Ticking

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