Sweet World

Sweet World has introduced the international concept of Pick ‘N’ Mix candies in India by offering an exciting alternative to the traditional mithai or other chocolates and candies available in the market and started its operations by launching its flagship store in Mumbai in October 2002. Currently, we are a chain of 50+ outlets, pan-India, with plans afoot to expand to 100 outlets by March 2009

All our products are imported from different companies in Europe and USA with over 100+ varieties of sweets and candies of premium quality. The customer has total flexibility to buy any assortment of the candies on display, all at one mega-value for money price of Rs. 70/100 grams which we believe is one of our biggest competitive advantages.

Sweet World candies are available in different colours and flavours to suit all palates from the tangy to sour, from chocolate-covered candies to liquorice sweets and the ever popular marshmallows, gummies and jellies. The vast selection includes jellybeans, gummies, gumballs etc. Some of these are in unbelievable shapes like ugly martians, vicious vipers, crocodiles, fish, spiders, and many more.

The store’s look and feel is totally international; candies in all shapes are displayed in see-through acrylic containers, the emphasis being on presentation and hygiene.

Sweet World is tapping the dynamic candy market by employing effective purchasing and merchandising strategies blended with an unique and creative store environment. The attraction of Sweet World lies in providing instant gratification to the customer in terms of taste and visual appeal, convenience of purchase, ample selection, presentation quality and one of its kind "entertainment factor" in the purchase experience.

So, grab the opportunity to be your own boss in a joyous, colourful environment!

Franchising has constantly demonstrated its ability to minimize risk while enhancing the profitability of success.

We offer an unbeatable investment opportunity:
• Proven success in the current market.
• Low investment
• Low inventory requirement.
• Easy to own and operate.
• Both stores and kiosk opportunities available.

Our franchise services package includes:
• Winning interior design.
• Construction administration.
• Merchandising.
• Training and start up support.
• Product ordering.
• Field support and on going services.

Support system for our franchisees:
Site Selection
We will assist you in selecting a location based on our site selection criteria: track record of mall, demographics of trade area, comparisons of other impulse and snack tenants' sales, traffic counts, visibility and competition.

Design and Construction
• Stores and Kiosks are designed with a highly stylized look and uniform feel to make them a part of the prestigious Sweet World Family
• Bright colour coordinated presentations and promotions interwoven throughout the store
• Constantly changing presentations (plan-o-grams) mean a fresh look each holiday/season

Training
We are committed to providing a Owner/Manager-In-Training Program that covers the following subjects: customer service, store standards, store organization, POS training, opening and closing, employee scheduling, merchandising, project management, office administration, physical inventory and much more.

Merchandising and Marketing
We participate in and attend all the major candy and confectionery fairs held internationally and in India to stay one step ahead of the latest candy and collectibles trends. Sweet World strives to have the most sought after items for which customers are looking.

Product Ordering
Ordering new inventory is as simple as faxing in the order or sending an e-mail. Product is shipped directly to the stores from our warehouses.