The Evolution and Growth of the Music World Franchise
by
Music World
In the years 2006, the company’s records show that it has grown to 279 outlets where around 5 million consumers walk through its stores annually. Music World operates in 45 cities in India, commanding a market share of 20 per cent to 25 per cent in most markets where it is present. Its presence ranges from metros to towns to rural markets like Vidisha & Sehore. This is due to its strategic tie-up with Choupal Sagar of ITC.
The growth of Music World owes to its unique strategy of operating different store formats to service different consumer groups. Today it operates 4 business formats. They are MUSIC WORLD Destination stores that are 13 in number, MUSIC WORLD Express stores that are 64 in number, MUSIC WORLD Franchisee stores that are 26 in number and MUSIC WORLD Unplugged that are 176 in number. 31.05.2007
Contact Music World
23, Shah Industrial Estate,
Off Veera Desai Road, Andheri
Mumbai 400 053
Tel: 91-22-26731145, 91-22-56924811
Fax: 91-22-6730961
