Mocha - Coffees & Conversations
About Mocha - Coffees & Conversations
The Cafe Mocha franchise is one of India's most popular cafe franchises. With appealing surroundings, great tasting food and coffee and world-class customer service, the Cafe Mocha franchise is now sharing the opportunity with Indians.
Welcome to Mocha®. Settle back in our little
coffee shop. Make yourself at home as we take you on a journey. Mocha is all
about life's simple pleasures. Coffees, conversations and a smile.
Mocha draws its inspiration from the “Quahveh Khanneh” or Coffee House of
Morocco and Turkey, where people used to gather over hot coffee, Hookahs and
just talk, and enjoy each other's company.
It was from these coffee shops that many literary and art movements began, In
fact coffee houses such as the “Quahveh Khanneh” used to be known as penny
universities, travellers from all over the world would congregate bringing with
them news, stories and information of far away lands, leading to the conflux of
cultures.
Mocha is modelled on these very lines, Coffees imported from all over the world,
freshly roasted and ground, form the core of our USP, Fruit flavoured Sheeshas
or Hookahs, coupled with high end gourmet desserts and shakes complete our
repertoire.
At Mocha we hope to provide the best of what the world that has to offer at
affordable prices, and the simple pleasure of life is our primary driving force-
Coffees, Conversations and a warm smile.
The service is informal, casual, and even laid back. We encourage our patrons to
linger. Our people don't treat guests a customer but like an old friend who has
come home, to whom we are playing host, the ambience is inspired by different
parts of the world, like a flea market, with world music setting the mood. We
hope to make Mocha more about a feel good experience, than just F&B.
RECOGNITION & AWARDS RECEIVED:
Franchise Information:
Mocha has never seen itself as a conventional cut and paste model chain of
coffee bars, each one like the other. With each new Mocha, something new evolves
in its décor, its menu and ambience. Mocha does not replicate itself but follows
a continuity of design through all its outlets. Mocha has also managed to
establish a new market segment as a coffee lounge, with a premium segment
positioning.
Other than this, Mocha also offers retail space for unique cultural objects and
other collectibles through the Mocha Life Shop. At Mocha the customer is
encouraged to take home the part of Mocha he/she likes best. All the furniture
and crockery at Mocha is for sale through the Mocha Life Shop. Besides this,
Virgin Records and Lonely Planet also retail out of each Mocha as do non-Mocha
branded items. The sales for world music category through mocha outlets are
higher then all other conventional music retail formats put together….
Also beating the F&B outsourcing trend, mocha is fully backward integrated.
Through its central kitchen operations it ensures product consistency while
leveraging economies of scale, and maintaining the recipes secret.
Key Benefits & Opportunities:
Undisputed pool of corporate talent. Pan-India marketing tie-up benefits. A
central kitchen that standardises quality and quantity. Support in training &
hiring of talent. A complete set of Standard Operating Procedures & Guidelines
that can walk you through on how to manage and operate Mocha.
Requirements from a franchisee:
1. A passion to excel is of prime most importance.
2. On financials, an investment upward of Rs. 65 lacs
3. Commitment to invest time upto 12-14 hours a day in the business.
For further details on the brand and our activities please contact us using the
form on this page.
Recruitment process:
The central pool of managers recruit, train and develop personnel for each new
and existing outlet. Backend HR support and guidance is up for grabs by the
franchisee. An extensive 45 days training for all personnel is promoted in order
to inculcate the brand ethos and culture of Mocha.
Contact Mocha - Coffees & Conversations
Amrican Express Bakery House
66 / A, Clare Road, Byculla West
Mumbai
400008
Tel: 91 22 2309 9349
Fax: 91 22 2309 9112
