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Special offer from the Domino’s Pizza franchise
The Dominos Pizza franchise constantly keeps on inventing ways through which it can make a greater impact on the fast food market. That is how the fast food franchise came up with 'Fun Meal for Four' offer. Through this method, the pizza franchise is able to produce more variety in the food delivered to its customers at their door steps.
Through its 'Fun Meal for 4’ pack the Domino’s Pizza India offers four pizzas at the rate of Rs 180. This means charge of one pizza will be just Rs 45. This has helped the speciality food franchise to enhance the strength of its customer base.
Yet another strategy employed by the fast food franchise to spread their market is to portray their advertisements in an old-fashioned background. This quasi-environment is sure to make a positive impact on the semi-urban crowd who are not much familiar with the brand.
The speciality food franchise has set apart Rs 50 crore for its promotional activities in 2007-08. The fast food franchise is willing to work harder in order to improve its growth rate in Indian market. The speciality food franchise expects to increase its pizza delivery at a rate of 45 per cent by the end of the coming financial year.17.04.2007