Castrol Bike Zone
About Castrol Bike Zone
Castrol Bikezone is a Multi-branded 2 wheeler services franchise center, a unique concept pioneered by Castrol India Ltd. It has 100 franchisees in 22 cities servicing over 3 lakhs customers per year. More than 70% of our existing franchisees are NOT from the Automotive trade. 30% of our existing franchisees have multiple franchises. Castrol will expand its network to 800 by 2010.
What is Castrol Bike Zone franchise?
Castrol BikeZone vehicle servicing franchise is a new concept in motorcycle
servicing, pioneered by Castrol India Limited, the leader in the retail
automotive lubricant market in India. Castrol BikeZone servicing franchise is a
chain of bike servicing centres which services all makes of bikes and enables
motorcycle owners to benefit from the highest level of technical advice and
service with the full backing of the Castrol brand.
The rapid growth in the bike market in India (6 million bikes are added every
year), the shifting trend amongst bikers to go for power and performance instead
of mileage coupled with the increasing tendency of consumers seeking out trusted
professionals to provide maintenance for their bikes are the factors that make
for compelling drivers of growth for a customer - friendly initiative like
Castrol Bike Zone.
Some key highlights are:
Territories:
Who can be a franchisee?
What qualifies Castrol BikeZone business opportunities franchise as a
breakthrough concept and an innovator in the servicing category is the fact that
it offers more than just routine servicing. Castrol Bike Zone offers an
unparalleled and reassuring experience to the biker who is typically very
passionate about his bike.
As passionate we are about servicing our bikes the same hold good for the type
of franchise we choose to partner us which is done with utmost care.
Some of the minimum requirements that a BikeZone Franchisee must have are:
All our franchisees must also be:
How does Castrol support the Franchisees?
Castrol BikeZone business opportunities franchise offers the following support
on a regular basis
Formats
There are 2 formats...
Professional Format:
Requires a site of 2500-3000 sq.ft (own or rental)
This format will have 10 - 12 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician Room
Approximate staff to be employeed by Franchisee is 20 - 25
Project Cost ~ Rs 25 lakhs
Standard Format:
Requires a site of 1800-2200 sq.ft (own or rental)
This format will have 7 - 9 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician Room
Approximate staff to be employeed by Franchisee is 15 - 20
Project Costs ~ Rs 20 lakhs
Project Costs
The Project cost includes investment in Civil interiors and exteriors, Civil
Modification, Air Conditioning, Electricals, Computer Hardware, Site Rental
Deposit ( if the premise is taken on rent), Working Capital (like spares) etc.
It is strongly recommended that franchisee provides enough funds to manage the
business buildup time until the BikeZone reaches a stage of cash breakeven.
Revenues
Each BikeZone servicing franchise is expected to have a turnover between Rs 25 -
Rs 30 lacs (depending on location, format type & Franchisee involvement in the
business) in the first year through service opportunities, sale of merchandise
and Insurance.
Marketing
Castrol will provide necessary marketing support in the form of On-site
Promotors and Collaterals. The Franchisees are expected to utilise this support
in their catchment area to derive maximum benefit. Castrol has tied up with
insurance companies to provide accidental repairs and selling of insurance
through its BikeZones.
There are proven Marketing Activation programs in the catchment Area for
generating footfalls leading to service (2) Referrals and Retention of
Customers. Castrol would initiate such programs and the Franchisees are expected
to utilise such programs to their benefits.
Franchisees are also expected to utilise their contacts to generate Customer
traffic and revenues
Spares:
One of the major business lever in Vehicle Service industry is SPARES. Castrol
Bike Zone franchise has tied up with various OE Manufacturers suppliers for
Spares supplies and has implemented dedicated distribution system for its
franchisees.
Expenses
The salaries & rent are the main components of fixed cost, while
material/consumable cost, Royalty, electricity, water etc are the variable costs
involved.
Contact Castrol Bike Zone
Tel: 022 66984100
