Enter the booming market of fitness with Barbarian Power Gym - A brand trusted by celebrities like Mr. Anil Ambani, Mr. Aamir Khan, Mr. Hrithik Roshan, Mr. Saif Ali Khan, Mr. Zayed Khan, Mr. Ajay Devgan, Miss Esha Deol, Mr.Vivek Oberoi and Miss Rani Mukerjee.
Power of a Brand
A Brand is created after years of hard work, customer acceptance, advertisements
and awareness. It took us 16 years to create Barbarian Power Gym what it is
today. A brand trusted by celebrities like Mr. Anil Ambani, Mr. Aamir Khan, Mr.
Hrithik Roshan, Mr. Saif Ali Khan, Mr. Zayed Khan, Mr. Ajay Devgan, Miss Esha
Deol, Mr.Vivek Oberoi and Miss Rani Mukerjee. By becoming a Barbarian Power Gym
franchisee, you can put the image of our brand to your advantage. You start on a
well established platform which is recognized, respected and trusted all over
India. You instantly get an edge over other competitors.
Customer Psychology
According to market research 2 out of 3 customers prefer to go for a brand.
Barbarian Power Gym is known as a quality fitness provider. Our track record and
client list testify that we are the best in business. Customers trust us on the
face value which alone is enough to make them join our gym.
Barbarian Certified Trainers
Once a member joins our gym, our certified trainers make sure he gets his
results and rejoin year after year. Our certified instructors are taught not
only to give expert training, but also to motivate and market future
memberships. They also have the requisite knowledge regarding food supplements
and diet.
Design Consultancy
We aim at providing our franchisees with all possible help regarding the
design of the health club. Keeping functionality in mind we use each and every
corner . We believe that the place where you workout should have a personality
of its own and should grow upon you with each passing day.
Online Quality Monitoring through video conferencing
All our branches are monitored through IP cameras and are connected through
internet to a centralized monitoring station in Mumbai from where we keep a
check on the quality rendered at various out let. This connectivity is also used
for online fitness programs, updates and consultancy.
Software for Access Control
All our centres run Independently on a biometric access control cum
accounting software. This software is provided to the franchisees by the
company.
Sale of licensed apparel and food supplements
As a value add-on our franchisee get to sell our licensed apparel -
Barbarian Clothing, Sports Gear and food supplements from their respective
outlets.
Ready made Promotional artworks and advertisement campaign
We have a variety of advertisement and promotional models- ready-made to
suite the requirements of our franchisees. With the "Star Power" in our
campaigns, we have a winning edge over other competitors. Our franchisee
benefits most from these. These advertisements can be played over cable TV,
cinema slides, hoarding and news papers.
Explosive launch and celebrity visits
We believe - First impression is the last impression. Our franchisees get an
option to go for a launch show at the inauguration day. The show features a
fashion show, dance performance, body building show and celebrity visit.
Why invest in the Fitness Industry? All over the world the fitness industry is estimated at $14.8 billion. In
India it is just $50 million. There's only one way this trend will go and that
is up. There are over 20,000 health clubs in India and the number is growing
each day. Health club memberships are growing at an average of 10% annually. In
spite of the growing awareness, health and medical benefits pointing towards
physical fitness, nearly 98% of Indians are yet to join a gym.
Obesity is a global problem affecting 300 million people worldwide. With obesity
come related problems, from diabetes to heart failure. An estimated 25 million
Indians have diabetes, and this is forecast to grow to 57 million by 2025.
Doctors say the government has failed to register the scale of the impending
crisis. Fortunately or unfortunately the only hope is fitness.
Over Seventy-six per cent of women are suffering from abdominal obesity,
according to a survey by the All-India Institute of Medical Sciences.
Approximately 40 % of children and adolescents are overweight. 48 % of adults
have a sedentary life style. Risk for heart disease and high blood pressure is
two to four times higher among the people with diabetes.
An estimated 70 % of diabetes risk can be attributed to excess weight. Exercise
helps prevent heart disease, diabetes, high blood pressure, stroke, arthritis,
osteoporosis, insomnia and cancer.
Exercise has been proven to reduce stress, anxiety and depression and increase
energy, focus and stamina. People who exercise regularly are happier, healthier
and live longer.
Why should you go for Franchising?
In India only 5% of businesses are franchisees but they contribute over 40% of
all sales.
By paying a one-time royalty a franchisee can use a well established brand to
his advantage.
The quality is standard and the franchisor has to maintain that.
There is a division of duty.
A franchisee gets a tried and tested work model which is fine tuned by years of
functioning.
A franchisee business fetches higher revenue and sales as the entire business
runs on systems and more professionally.
What it takes?
An ideally located premises with interiors and air-conditioning - 2500 sq. ft.
to 25,000 sq. ft.
One time franchising fee - Rs.5,00,000/- ( small towns) / Rs. 10,00,000/-
metropolitans.
An investment on Equipment - as low as Rs.15,00,000/- to Rs. 1,50,00,000/-
Monthly royalty- Rs. 10,000/- OR 15 % of gross collections which ever is higher.
Our Mindset
Our franchisee reflects our image. We are looking for dynamic visionaries who
understand the potential of fitness.
We are fast growing with various franchisee models- domestic and international.
We are open to individuals / companies who would like to expand with us on a
worldwide basis.
By purchasing a Master Franchise Agreement for a particular country, state or
province, you can establish a centre and further sell sub-franchisee within the
said Province, State or Country.