“Little Italy” Restaurant franchise (India) - (Est.1995) is considered to be one of the finest Italian Veg. Restaurant in India. “Little Italy” started with a outlet in Juhu, Mumbai, which took years for creating brand awareness in Mumbai, today it runs a chain of food & beverages franchise restaurants spread across India , in major cities and having a growth rate of 40%. Little Italy has a broad range of customers. This
is because Italian food is extremely popular with a wide variety of people.
In order to satisfy the needs of our customers, marketing is also involved in
New Product Development. There are several
steps to go through before we launch a product. The first step is to carry out a
research of that particular area and find out.
What people think about Italian food
What do they like about Pizzas/Pasta etc.
This information is collected together and used to create ideas for prototypes.
The ideas are tested first, before we make any food.